One of the problems with health care is it never saw itself as having consumers. It was about the doctor, and the doctor’s power and privilege. Now, let’s take the flipside of that—retail, hospitality. How do you take all of that together—the best of all three: the caring and kindness of hospitality, the easiness of retail, and health care. You take all three together. It’s never been done before, not really. And that’s what CityMD is trying to innovate.

—Richard Park, M.D.   Founder/CEO CityMD

To tell the origin story of CityMD we filmed an interview with Dr. Richard Park, co-founder of CityMD. Then we filmed a series of scenes in an actual CityMD location, with a combination of real CityMD doctors and scribes and some actors that we cast to play the patients. To round it out, we also shot timelapse photography outside a number of locations.