After collaborating on the brand film for the launch of the Miracle Links jewelry collection, we again partnered with the team at SHR Jewelry to create a series of images to be used across social media channels.

To create this series of images we combined iconic baby items with the necklace and photographed real moms interacting with their babies and children. This authentic expression of love is what the Miracle Links jewelry is all about. We photographed many different styles of the necklace and different combinations of “mother” and “baby” links to show how the jewelry can be uniquely customized. Additionally, we created some eye-catching graphic layouts to highlight the “add a link” concept behind the necklace.

In the weeks leading up to Mother’s Day 2016, these images, combined with our caption writing and paid media strategy, helped to dramatically increase consumer engagement on Facebook, Instagram and Twitter.

We delivered more than 75 images all together. Here are some of our favorites:

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